John Simoudis founded Simoudis Image Design in 1997 after stepping away from executive management positions in the New York luxury hospitality sector. Simoudis ID develops brand identity, brand strategy, and digital marketing programs for luxury and prestige brands.
John delivers a thoroughly strategic approach to his clients' goals and objectives with communication tactics that ensure the proper development of the brand. Combining luxury expertise with a deep understanding of modern marketing, John enables his clients’ tell a richer, more authentic brand story that engages their audience.
In 2014, John founded Influence, a New York-based marketing consultancy that creates custom strategies in digital and social marketing. Simoudis Image Design designs brand system solutions that are straightforward and direct yet artfully nuanced, relevant, and sensible.
John approaches brand design with intelligent simplicity, creating, defining and extracting the unique DNA of each brand. He translates strategic objectives into refined ideas that are simple, beautiful and on target, inviting innovation and creativity for future growth.
Under John’'s leadership, the firm has created brand campaigns and has managed projects for some of the best-known global brands, including BMW, Bul­gari Parfums, Cartier, Gerald Genta Timepieces, Marina B., and has helped launch several smaller luxury startups.

Recent projects include the opening of The Cecil Harlem - an Afro / Asian / American Brasserie - and Minton’s - the reopening of the historic Jazz club in Harlem. These proj­ects, funded by Richard Parsons, the noted businessman, and ex-Chairman of Citigroup, garnered considerable media acclaim and are deemed important landmarks in the cul­tural rejuvenation of Harlem and its culinary and musical heritage. 


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